Duval - Masterfulness Campaign
Drive by Press wrapped up a really cool collaboration with the belgian beer brewery Duvel. The campaign is called Masterfulness, and shows off the best parts of woodblock printmaking, and the best parts of beer making.
We are really proud of this one folks, it was a monumental scale woodcut project and honestly the biggest woodcuts that DBP has ever made. The event we put together required several hundred hours of wood-carving, and some pretty clever printmaking tricks in order to print these super-sized blocks live with a steamroller.
Duvel sent some folks over to document the whole process and the event itself! Check out the three videos they made of this campaign below:
- Gregory Nanney